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Best practices in Plant variety design

Demand-led plant breeding combines the best practices in market-led, new variety design with innovative plant breeding methods and integrates both with the best practices in business as a new way of approaching the business of plant breeding to deliver benefits.

Demand-led plant breeding purpose is to identify and share best practices in Demand-led Plant Variety Design for Changing Markets in Africa from private and public sector breeding programs worldwide. The intended audiences are professionals in plant breeding and related areas such as seed production who have interests in developing and disseminating new plant varieties as a way to increase productivity and profitability in crop agriculture, especially in Africa.

There are three principles that drive success in demand-led breeding:



Emphasis is placed on quantitative goal and target setting, to enable improved varieties to reach the clients for whom they are designed



A demand-led variety development strategy is designed for each new variety and includes all the components of “what”, “why”, “who” “when” and “how”.


Performance Indicators

The emphasis placed on the views of clients on the performance and use of new varieties is much higher in demand-led breeding than in other breeding approaches

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