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Privacy policy

The Syngenta Foundation for Sustainable Agriculture provides the Demand-led breeding website http://www.demandledbreeding.org/ to inform about the latest achievements of the Demand Led breeding project. 

  1. General aspects

In the process of better communicating with users, DLB, through some features offered through this Site, collects, stores protect, handles, and otherwise uses certain types of information that could be classified as Personally Identifiable Information or Personal Data.

DLB standards for integrity, transparency, and equity will guide all collected information. We will make every reasonable effort to protect Personally Identifiable Information or Personal Data provided by you and handle collected information appropriately.

Read this Policy carefully before you provide any Personal Data or Personally Identifiable Information to us. Please proceed if you find the following terms agreeable. Otherwise, you are always welcome to peruse our Site without sharing your Personal Data with us.

Some definitions

These are key terms used in this Policy:

Personally Identifiable Information” or “Personal Data” means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, psychological, genetic, mental, economic, cultural, or social identity of that natural person.

Data Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

Data Processor” means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

Data Subject” is the natural person whose personal data is collected and/or processed.

  1. What type of Personal Data do we collect from users?

All visitors are free to peruse and access the publicly available information on our Site, without providing any Personally Identifiable Information.

If you are interested in receiving our newsletter, we may ask you for information such as your name (first name, last name), email address,  As a Data Subject, remember that you should provide any of your Personal Data voluntarily.

In addition, we have access to and use data collected by Google Analytics such as your computer’s IP address, the URL/domain name of any referring website, the time and date of your visit to the Site.

  1. How is the information collected?

DLB uses third-party platforms to improve the experience of the user. These third-party platforms allow you to subscribe to news and updates, interact with and share our content with your networks, and allow us to know your preferences in order to improve your experience. 

When you subscribe to receive news and updates from DLB, your Personally Identifiable Information is collected and stored by MailChimp, our mailing service provider. Please see MailChimp’s own policy on Personal Privacy.

Google Analytics uses cookies, which are small files transferred to your computer’s hard drive through your web browser (if you allow it) that enable the site’s or service provider’s systems to recognize your browser and capture and remember certain information (see the section above). Please see Google Analytics’ privacy policy for information on what they do with the information collected. If you are interested in getting to know more about the cookies used by Google Analytics, consult this page. In case you opted to prevent Google Analytics cookies altogether, you can install an opt-out add-on for your browser by clicking here.

We will let you know if and when other data-collecting third-party platforms are used in the future.

  1. How do we use the collected information?

Whether as a Data Controller or as a Data Processor, we may use the information we collect from you as a Data Subject in the following ways:

  • To personalize your experience and to allow us to deliver the type of content you are most interested in.
  • To stay in touch with you and provide updates.
  • To help diagnose and solve issues with the site in order to improve it and better serve you.
  • To follow up with you after correspondence (live chat or email inquiries), send information, respond to inquiries, and/or other requests or questions.

In doing any of the above, your contact information and preferences are shared among specific and selected few DLB team members, who has a responsibility and obligation to adhere to DLB privacy policies.

  1. Do we use cookies? If so, what for?

Yes, the Site uses cookies provided by Google Analytics to track and analyze information about:

  • how our visitors use the site
  • the geographical distribution of visitors and the technology used to access the Site;
  • user’s preferences, which enables us to provide you with improved services;
  • the Site traffic and Site interaction so that we can offer you better experiences and tools in the future; and
  • the use of the functions of social media to count seen and shared content.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies, and as mentioned above, you can install an add-on to opt-out of Google Analytics’ cookies altogether, if that is what you chose to do.

  1. How is the collected information shared? 

DLB uses the information internally, mostly among selected and specific members of the Communications and Partnerships team to perform the tasks mentioned above (see section 4). We do not sell, trade, or otherwise transfer Personally Identifiable Information to outside parties unless we specifically ask Data Subjects for their consent to do it, and you as a Data Subject has provided it. We may engage partners and other parties to assist us in operating our website, conducting our business, or serving our users. If for these activities, such parties needed some Personal Data, we would share it with them so long as they agree to keep this information confidential.

We may release information when it is necessary to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety. In this line, DLB reserves the right to disclose Personal Data in case of a request by a national or international government authority, to investigate illegal or fraudulent acts committed against third parties or against DLB.

  1. How do we store and safeguard your information?

For some of our internal systems, your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information. All transactions are processed through a gateway provider and are not stored or processed on our servers.

Personal information that is collected and stored by third party services is protected according to the privacy policies of each of these providers. Any personal information that is accessed by DLB's Site from third-party service providers may be stored in Microsoft Office 365 platforms. Non-personal information is safeguarded by Google according to their privacy and terms of service agreements.

  1. Application to third-party links

Occasionally, at our discretion, we may include links to third-party services or providers on our website or feature content from third-party sites. This Privacy Policy only applies to this Site. Third-party sites have separate and independent privacy policies. To the extent permitted by law, we assume neither responsibility for the content and activities of those linked sites, nor give warranties about their own data and information handling.

  1. How long do we retain Personally Identifiable Information?

In accordance with our data retention policy, we will retain your Personal Data only for as long as is reasonably necessary to achieve the purposes for which it is collected and for our legal entitlements and legitimate business interests.

Information collected by external parties, such as IP address, information collected through cookies, the URL/domain name of any referring website, and so on is maintained according to their policies. Availability of the Privacy Policy and updates.

This Privacy Policy is effective as of August 2020.

DLB reserves the right to amend the terms of this Policy at any time. We will post a note informing you about any updates or amendments to our Policy.

Last Edited on 20 August 2020.